Deceptive advertising

False advertising or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. Truth in labeling refers to essentially the same concept, that customers have the right to know what they are buying, and that all necessary information should be on the label.

False advertising, in the most blatant of contexts, is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are not illegal.

When speaking about beauty products, editing pictures with Photoshop is one of the commonest tricks and has sometimes led to people looking completely differently. To illustrate the staggering amount of retouching that goes into creating an ad, Dove produced this time-lapse video of a model being made up and then digitally touched up for promoting real beauty and self-esteem among girls.

As for food, it always looks perfectly delicious on TV, but it’s thanks to the work of a food stylist. Food stylists are like make-up artists. It’s their job to make the food you see in advertisements look great. But when you find out how they do it, you just might lose your appetite. You are about to go “behind-the-scenes” of “the making of” a hamburger commercial. Pay attention. Warning: the truth may spoil your appetite!

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