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Category Archives: Unit 6
Funny Complaints
The origins of complaint letters can be traced back to the very earliest cave paintings, which clearly show the disillusionment of early man with the range of food available in his local grocery store. But the internet provides a far … Continue reading
Posted in Reading, Unit 6
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Filing a complaint
When filing a complaint, keep these things in mind: Remain calm. The person who can help didn’t cause the problem. Don’t use an angry, threatening or sarcastic tone. State exactly what you want done about the problem. Document each step, … Continue reading
Posted in Face2Face Advanced, Unit 6, Writing
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The last post on advertising: debates
Some more debates to boost your discussions and to discuss with a friend or group : Debate: Ban of Advertising Debate: Ban on advertising targeting children Debate: Junk food advertising ban Debate: Advertising for tobacco products should be banned There … Continue reading
Posted in Face2Face Advanced, Speaking & Pronunciation, Unit 6
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The Joy of Whining
We’ve just seen how to complain to make yourself heard in a formal situation but there are times you can’t be bothered to make the effort and you prefer whining to your friends. Everyone needs a good complaining session every … Continue reading
Product Placement
Product placement, or embedded marketing,is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. Here you are … Continue reading
Posted in Face2Face Advanced, Unit 6
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The advertising industry
In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide. Virtually any medium can be used for advertising. Commercial advertising media can include billboards, web banners, mobile telephone screens, skywriting, bus stops, … Continue reading
Posted in Unit 6
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Old ads you couldn´t show today
As we are looking into the world of publicity we have discussed the fact there have to abide by not only the law but also by the ASA Advertising Standards Authority. They aim is “to ensure ads are legal, decent, … Continue reading
Posted in Face2Face Advanced, Reading, Unit 6
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Deceptive advertising
False advertising or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control … Continue reading
Posted in Face2Face Advanced, Unit 6
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Word pairs or binomials
There is a good set of examples of binomials or word pairs in this OM page I hope you don´t get sick and tired of the ups and downs of English vocabulary. They are just part and parcel of the … Continue reading
Posted in Grammar, Unit 6
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Recruitment Advertising: Best Jobs in the World
Not only does applying for a job demand high motivation and inspiration, but companies advertising jobs have also gone creative by moving towards recruitment advertising to attract suitable candidates, and deter unsuitable ones. Not sure what I’m talking about? Check … Continue reading
Posted in Student's corner, Unit 5, Unit 6
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